On May 14, 12:29 pm, David <dimla...@[EMAIL PROTECTED]
> wrote:
> from Marc Berman at mediaweek
>
> Sunday 5/13/07
>
> The following results are based on the fast national ratings (Live
> Plus Same Day data)
>
> -Total Viewers:
> CBS: 12.16 million, ABC: 11.25, Fox: 5.49, NBC: 5.23, CW: 2.18
>
> -Adults 18-49:
> ABC: 4.0 rating/12 share, CBS: 3.7/11, Fox: 2.6/ 8, NBC: 1.7/ 5, CW:
> 0.7/ 2
>
> ----------
>
> -Down but Still Dominant:
> Survivor: Fiji (CBS), Desperate Housewives (ABC)
>
> -A Fond Farewell After 11 Record-Long Seasons:
> 7th Heaven (CW)
>
> -Yesterday's Losers (excluding repeats):
> Dateline (NBC), King of the Hill (Fox),
>
> ----------
>
> -Ratings Breakdown:
> ABC and CBS tied for the No. 1 spot on this third Sunday in May, with
> CBS the most-watched network (910,000 viewers ahead of ABC) and ABC
> No. 1 among adults 18-49. CBS' older-skewing 60 Minutes won the 7 p.m.
> hour in total viewers (9.42 million), but finished second among adults
> 18-49 (1.6/ 6) behind ABC's veteran America's Funniest Home Videos
> (2.2/ 9). 60 Minutes led into the two-hour season-finale of Survivor:
> Fiji, which performed as follows by half-hour:
>
> CBS/Sunday
> 8:00 p.m. Viewers: 12.29 million (#1), A18-49: 3.8/12 (#1)
> 8:30 p.m. Viewers: 13.25 million (#1), A18-49: 4.3/13 (#1)
> 9:00 p.m. Viewers: 14.39 million (#2), A18-49: 4.8/13 (#2)
> 9:30 p.m. Viewers: 14.40 million (#2), A18-49: 5.1/13 (#2)
>
> Overall, Survivor: Fiji averaged 13.58 million viewers and a 4.5/13
> among adults 18-49 from 8-10 p.m. One year earlier, Survivor: Panama
> concluded with 16.96 million viewers and a 6.2/16 in the demo on May
> 14, 2006, based on the final nationals. The live Survivor: Fiji
> reunion capped off the night for CBS, with 12.06 million viewers (#1)
> and a 4.3/11 (#1t) among adults 18-49 at 10 p.m. Comparably, that was
> close to last season's Survivor: Panama Reunion (Viewers: 11.65
> million, A18-49: 4.6/11).
>
> ABC's aforementioned America's Funniest Home Videos averaged 7.08
> million viewers (#2), with a first-place 2.2/ 9 among adults 18-49
> from 7-8 p.m. That led into sagging Extreme Makeover: Home Edition at
> 8 p.m. (Viewers: #2, 10.22 million; A18-49: #2, 3.7/11), followed by
> Desperate Housewives (Viewers: #1, 15.75 million; A18-49: #1, 6.0/15)
> and Brothers & Sisters (Viewers: #2, 11.92 million; A18-49: #1t,
> 4.3/12) from 9-11 p.m. While Desperate Housewives is still dominant,
> one year earlier the soon-to-season conclude dramedy netted 21.03
> million viewers and an 8.2/18 among adults 18-49, based on the final
> nationals. Yes...that's a big drop.
>
> The final few minutes of Golf coupled with Dateline scored a mere 4.44
> million viewers (#3) and a 1.2/ 5 among adults 18-49 (#4) on NBC from
> 7-8 p.m., followed by a repeat of theatrical Shrek at 6.33 million
> viewers and a 2.1/ 6 among adults 18-49 from 8-10 p.m. A repeat of
> Thank God You're Here capped off the evening for the Peacock net with
> just 3.84 million viewers and a 1.5/ 4 among adults 18-49 at 10 p.m
>
> Fox was also below average on this lackluster Sunday as a result of
> two episodes (repeat and original) of King of the Hill, two episodes
> (repeat and original) of The Simpsons, Family Guy and American Dad.
> Take a look:
>
> Fox/Sunday
> 7:00 p.m. King of the Hill (R) - Viewers: 2.98 (#4), A18-49: 1.2/ 5
> (#4)
> 7:30 p.m. King of the Hill - Viewers: 3.81 million (#4), A18-49: 1.8/
> 7 (#2)
> 8:00 p.m. The Simpsons - Viewers: 6.48 million (#3), A18-49: 3.1/10
> (#3)
> 8:30 p.m. The Simpsons (R) - Viewers: 6.70 million (#3), A18-49: 3.2/
> 9 (#3)
> 9:00 p.m. Family Guy - Viewers: 7.21 million (#3), A18-49: 3.5/ 9 (#3)
> 9:30 p.m. American Dad - Viewers: 5.76 million (#4), A18-49: 2.8/ 7
> (#3)
>
> In series-finale news, The CW's veteran 7th Heaven ended its
> historical 11-season run with 3.37 million viewers and a 1.1/ 4 among
> adults 18-49 at 8 p.m. Had The CW left 7th Heaven in its former Monday
> 8 p.m. home this season, the results would no doubt have been greater.
> Earlier in the evening was a repeat of 7th Heaven at 1.49 million
> viewers and a 0.5/ 2 in the demo at 7 p.m. And a repeat of America's
> Next Top Model averaged 1.69 million viewers and a 0.6/ 2 among adults
> 18-49 at 9 p.m.
>
> Source: Nielsen Media Research data
Bullshit, Marc Berman! If They had left '7th Heaven' behind with the
end of The WB, it would have gone out on a high-high note! This season
was a total disaster creatively, from a network (or "netlet") stand
point. Wouldn't have mattered if it was on Mondays at 8.
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