When you think of creating a new brand, it’s easy to think about
advertising managers sitting around a conference room tossing around ideas
with caffeine fueled creativity. However, often times, the most powerful
branding comes from adding a little “fun” to your brand experience.
Driven by the Burger King mentality, today’s customers want to do business
their way on their time. They want to make their own choices. As business
people, it’s our ...
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