Staci D. Kramer
Yet another comedy site fails to deliver its overpromise ... paidContent
has learned that Turner told staff today it is folding SuperDeluxe.com
into AdultSwim.com, and laying off much of the SuperDeluxe team. From
the internal memo by Paul Condolora: "Our management of the Turner
Animation, Young Adults & Kids brands requires us to always look for
efficient, strategic ways to grow them. In Super Deluxe.com and Adult
Swim.com, we have businesses whose potential for individual growth is
limited by their increasingly complementary content. Rather than
position them as competitors for the same audience, the smarter move is
to consolidate the two brands to create a richer, stronger platform that
builds on Adult Swim's number-one position with young adults." Candolora
described Super Deluxe as "a business with a loyal audience and critical
following." Super Deluxe launched in 2007 as an edgy, multiplatform
brand aimed at men 18-24.
We heard this was on the way last night but repeated efforts to confirm
with Turner were unsuccessful.
[I take it [as] has not realized that there's a reason Super Deluxe
tanked.]
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It is simply breathtaking to watch the glee and abandon with which
the liberal media and the Angry Left have been attempting to turn
our military victory in Iraq into a second Vietnam quagmire. Too bad
for them, it's failing.
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