The 20-something male roommates, 1 Asian (smart) and 1 White (dumb).
There's a series of ad w/ this roommate scenario.
The Ziplock side-by-side comparison shoes the Asian family, smart and
happy because of the "brilliance" of using their freezer burn-proof
plastic baggies compared to the dumb and unhappy White family,
Different ad, same results... this time a the smart and happy Black
family as compared to the dumb and unhappy White family.