Re: Why can't George Clooney open a movie? Retro football movie fumbles at B.O.

On Wed, 9 Apr 2008 13:31:46 -0700 (PDT), Taylor
<lukebenward@[EMAIL PROTECTED]
> wrote:
>Maybe Clooney should be open to an Ocean's Fourteen.
>
>
Leatherheads had a number of problems:
1.   Hollywood should have asked itself at the start is this 
a movie people want to see?  
2.   Once Leatherheads was made it fell into the trap so
many Hollywood movies fall into.....NOW THAT THE MOVIE IS
MADE HOW DO WE SELL IT?   Sadly too many studios graduated
from the Serenity school of advertising a movie.  Fox had
Firefly, then Universal made Serenity.  In neither case
did those involved have a clue how to sell it once
it was made.  Also a number of people I know hated 
Firefly the first time around.   Then they saw it 
a second time and loved it.   The difference?  The first
time Fox ran the pilot in December when the show started
in October.    The second time around they saw the show
starting with the pilot.   
3.  Maybe Leatherheads is a movie that screams out
DVD.   Many a movie bombs at the theater only to
be a huge hit on the DVD market.  After all if you've
got a few kids why spend $200 to take the family to
the movie when you can go to Wal-mart and buy the DVD
for $20?    And you can see the DVD as many times
as you want.