On Tue, 25 Dec 2007 12:19:38 -0600, David <davidis1@[EMAIL PROTECTED]
> wrote:
>On Tue, 25 Dec 2007 02:02:01 -0600, Rob Jensen wrote
>(in article <mha1n31etkq30km2b5b7ksetktq5f79b29@[EMAIL PROTECTED]
>):
>
>> On Tue, 25 Dec 2007 00:31:46 -0500, Nina Jarvis <Don't bother send to
>> usenet> wrote:
>>
>>> I was just watching a Special K commercial.
>>>
>>> Is that Lauren Graham doing the voice over?
>>
>> Yes.
>>
>> It's also her doing the VO for the AmEx Plum Card commercial (y'know,
>> the one with the "Swirly Goodness" produced by boutique ice cream
>> maker Pinkberry, which, btw, is a company that does exist.)
>>
>> HTH!
>>
>> -- Rob
>> --
>> LORELAI: I am so done with plans. I am never, ever making one again.
>> It never works. I spend the day obsessing over why it didn't work
>> and what I could've done differently. I'm analyzing all my
shortcomings
>> when all I really need to be doing is vowing to never, ever make a plan
>> ever again, which I'm doing now, having once again been the innocent
>> victim of my own stupid plans. God, I need some coffee.
>
>I"ve often wondered:
>
>Even anonymously, I assume they make decent money, but:
Yes, they do. Name actors often make low-six-figures for US
commercials, even for voiceovers. Why? Mostly, it's not because the
advertisers necessarily *want* a name actor, it's because the name
actors are professional in conduct and have the quality in their voice
that the adertiser wants (ie: his/her voice fits the part.)
>What's the value to the advertiser if probably over half of the
recipients
>don't know who the celebrity is?
Over half of the audience at any given time doesn't know who is doing
the speaking. The value in getting a particular celebrity usually
isn't in the get itself. Unless the person is an ultra-A-list movie
actor such as, oh, Michael Douglas and his car commercials. The
recognizability of any non-A-listers is a bonus for the given
advertiser.
Note, for instance, that Edward Herrmann has been doing VO's for car
commercials and narration for various History channel and other
basic-cable do***entaries for something like 20 years or so now. Due
to Gg, his voice is probably recognized a LOT more than it used to,
but that's the exception, not the rule.
An exception: VO actors occasionally do personal appearances or
on-screen commercials for the advertiser. That's on a case-by-case
basis (and it occurred more often from the 60's through the 80's than
they do now. And advertisers may do tie-ins to movies that particular
actors are in, which may result in the actors doing a commerical for
the advertiser that *also* pushes the movie or TV show that the
advertiser is sponsoring.
>I recognize a lot of them, but I probably don't recognize more - and I
would
>bet that most people do not recognize the celebrity.
Actors do VO work for the money, not for recognizability or anything.
Being recognized is a bonus for them, but really, it's all about the
quick money (including excellent residuals).
-- Rob
--
LORELAI: I am so done with plans. I am never, ever making one again.
It never works. I spend the day obsessing over why it didn't work
and what I could've done differently. I'm analyzing all my shortcomings
when all I really need to be doing is vowing to never, ever make a plan
ever again, which I'm doing now, having once again been the innocent
victim of my own stupid plans. God, I need some coffee.
|
